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Lover's Month

You first start hearing about Valentine's Day several weeks prior to the actual event. And let's face it, this is a Hallmark holiday biased towards couples. The fact is, (yes, this is the cynic) it is a day for Hallmark, flower shops, and chocolate companies to make loads of money. Did you ever notice the difference in price between roses on Febraury 13 and February 14? Amazing what businesses do--talk about capitalizing on human emotion! If you are really in love, you can celebrate your love every day--or any day--for that matter. You don't need a holiday to symbolize your love, because you appreciate it every day of the year-- Valentine's Day or not.

Singles don't despair. You can have fun on Lover's Day too! Read that article here

Again, I invite you to write me questions about anything you wish. If you send an email, and wish to remain anonymous, just let me know. Send your questions here.
I look forward to hearing from you!
-Amy B. Trachter,Psy.D.,Ph.D.

Dr. Trachter is a licensed clinical psychologist and the Director of Development and Operations for romance, a new subsidiary channel of She is an Adjunctive Assistant Professor of Clinical Medicine at the Miller School of Medicine University of Miami. She can be reached at

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